14: Buzzwords

The meeting began at precisely 10:38 am.

"Let's think outside the box. A paradigm shift is coming, and we need to grow our business if we expect to survive the sea change."

"First, we should calibrate expectations. Is this a win-win? Can we use disruptive innovation to leverage our business-to-business capabilities into something that promotes real synergy?"

"Our commitment to rightshoring gives us a unique opportunity to move forward. Our ROI should show some real gains in sustainability."

"What about the spin-up? If we show that we're willing to eat our own dog food, that will help spotlight the brand. We can go hyperlocal in the big markets, which is mission critical for our visibility--and at the same time, we can push the envelope toward globalization in lesser markets. We just have to make sure we're not trying to boil the ocean."

The air shimmered around them, and they knew it was time. The CEO rose to his feet. "Let's run it up the flagpole..."

The others spoke as one. "AND SEE WHO SALUTES!"

Just outside the building, the sky tore open and the Nameless One crossed over from its home dimension.